Being a store owner, it’s vital to reinvent continuously and think out of the box to boost your sales.
With plenty of products being introduced in the market every day, you must ensure that your products stand out from the crowd.
Certain strategies and marketing tactics used by store owners to level up their sales have proved to be promising. Amongst that, the quantity discounts strategy can work wonders in your sales.
In this article, we will unravel many informative pills based on WooCommerce quantity discount coupons, their setting process and their benefits.
Without further delay, let’s dive right into quantity-based discounts.
What are quantity discounts?
WooCommerce quantity discount is the concept of setting innovative pricing strategies by offering discounts on bulk items.
Offering discounts based on quantity in WooCommerce can amplify sales, allowing you to quickly clear out any excess stock.
Why should you opt for quantity discounts?
The reasons to opt for WooCommerce quantity discounts could be endless.
Below are a few advantages of quantity discounts:
- Exceed competition: By enabling the quantity discount strategy, you can top the list of your competitors by driving the majority of the buyers using this strategy. Not only can this help with market penetration, but it can also help you capture a larger share of the market.
- Attracts sales: As the buyers are largely attracted to the concept of discounts and offers to reduce their expenses, it’s going to be a great idea to attract large sales. It also encourages people to purchase more than they have originally planned.
- Clearances: Offering quantity discounts can help companies clear out slow-moving or excess products. This helps maintain optimal stock levels and reduces storage costs.
- Customer loyalty: By offering quantity discounts, businesses indirectly encourage customers to make consistent purchases from the brand. This not only enhances customer loyalty but also nurtures long-term relationships.
- Sale season: Deals and offers are expected during the holiday season, whether it’s Black Friday, Cyber Monday, or Christmas. As the year draws to an end, people tend to buy more and spend more, which leads to more sales and insights.
- Cost savings: Through larger orders, businesses can lower the per-unit cost. This makes the overall purchase more economical for the buyer. This strategy can be substantial, especially for businesses that have high-volume needs.
- Reduced handling costs: A few other problems that businesses have to deal with also include frequency of order processing, shipping, and cutting down on logistical and administrative expenses. This streamlined process leads to cost savings and operational efficiencies.
Types of quantity discounts to boost sales
You can set powerful quantity discount rules or offers like these:
- Bulk discounts: Offer discounts when a user purchases products in bulk.
- BOGO: Offer another product for free or at a discount on a product bundle purchase.
- Buy 2 get 1 free/Buy more get one: Offer a product for free or at a discount on the purchase of two products.
- Tiered discounts / Buy more get more: The discounts keep increasing with the purchased products.
- Product-specific quantity discount: Offer a discount only on one product purchased in bulk irrespective of other products present in the cart.
- Category-based quantity discount: Offer reasonable discounts to your customers to promote products from categories like books, fashion, electronics, etc. Products can be from single or multiple categories.
- Cart discount: Min-max quantity: Offer discounts in terms of quantity range in the cart – minimum and maximum.
Examples of quantity discounts
You can tap into countless possibilities with quantity discounts based on the above discount rules. Here are a few:
- Buy any 10 items or above and get 10% off.
- Buy one men’s watch, get one women’s watch for 50% off.
- Buy 2 denim shirts, get 1 denim shirt for free.
- Flat 15% discount when there are more than three same products in the cart.
- Get 20% off if the quantity in the cart is greater than 5 but less than 10.
- Buy exactly 5 items from the electronics category to avail 15% off.
- Apply a flat $50 coupon if products in the cart from the fashion category exceed 15.
- Apply a $10 coupon if the minimum number of products in the cart is 3.
- Get 10% off on 10 items, 15% off above 10 items, and 20% off above 20 items.
How to set up all these WooCommerce quantity discounts using Smart Coupons?
You might wonder how it is possible to achieve these discounts, that too with coupons!
But it is easy and that too using a single plugin. Yes, you don’t need different plugins to set up quantity discounts.
All you need is the official WooCommerce coupons extension – Smart Coupons.
Smart Coupons is an all-in-one coupon solution. Quantity discounts, gift cards, store credits, and URL coupons along with tons of powerful features.
To set up different types of quantity discounts, you need to create a coupon and then set quantity restrictions. You can also set advanced restrictions for the coupons when required.
Bulk discounts
Here, the coupon applies when the cart contains X or more items. This could be irrespective of the products present in the cart.
Watch the video to see how to configure the bulk discount offer.
If you prefer to read the steps, here you go:
- Go to the WordPress Admin panel > Marketing > Coupons.
- Create a new coupon or open an existing one. Enter the appropriate coupon code and description. Decide whether you want the coupon to be applied only to new users or all users.
- Under the ‘General’ tab, choose Discount type –
Percentage discount
and enter the coupon amount as 10. - Now under the ‘Usage Restriction’ tab, scroll down to the
Product quantity based restrictions
section. - Select the
Cart
option and set the Minimum quantity as 10. - Publish the coupon.
Your bulk discount coupon is ready.
Cart discount: Min-max quantity
Under cart discount, you must set the cart-specific discount when the number of products in the cart is equal to or more than a specific number. The number of products must also be below the set limit.
For example, buy at least 3 products but not more than 9 to avail of 15% off.
Here, you must create a coupon that applies when the cart has a minimum of three and a maximum of nine products in the cart. This is regardless of the product added.
This nudges the customers to buy more and also not overspend from their pocket, thereby helping cap the discount efficiently.
Setup:
- Go to the WordPress Admin panel > Marketing > Coupons.
- Create a new coupon or open an existing one. Enter the appropriate coupon code and description. Decide whether you want the coupon to apply only to new users or all users.
- Under the ‘General’ tab, choose Discount type –
Percentage discount
and enter the coupon amount as 15. - Now under the ‘Usage Restriction’ tab, scroll down to the
Product quantity based restrictions
section. - Select the Cart option and set the Minimum Quantity as 3 and Maximum Quantity as 9.
- Publish the coupon.
Your cart-based quantity discount coupon is ready.
Product-specific quantity discount
Product-specific discount applies when the cart contains a specific product in a quantity. For example, buy 5 T-shirts and get 5% off.
Here, you will have to create a coupon that applies a 5% discount when the cart has 5 T-shirts only (exact 5).
With Smart Coupons, you can further set a condition to apply a discount based on attributes like only red color T-shirts or small-size red color T-shirts, or other combinations.
Setup:
- Go to the WordPress Admin panel > Marketing > Coupons.
- Create a new coupon or open an existing one. Enter the appropriate coupon code and description. Decide whether you want the coupon to apply only to new users or all users.
- Under the ‘General’ tab, choose Discount type –
Percentage discount
and enter the coupon amount as 5. - Now under the ‘Usage Restriction’ tab, under
Products
, search and enter the product. - Scroll down to the
Product quantity-based restrictions
section. - Select the
Product
option. Your product name will show up automatically. Set the quantity as 5. - Publish the coupon.
That’s it. Your discount coupon for the exact product quantity is ready.
Tiered pricing discount/Buy more get more
Consider the same example above. For the exact five products, we set up a 5% off coupon. Similarly, we can set more discounts if the user purchases within a range. The more the quantity, the more the discounts.
For example:
- Buy 5 items and get 5% off
- Buy above 5 but not more than 10 and get 10% off
- Buy above 10 but not more than 20 and get 20% off
Here, you need to create three coupons (5%, 10% and 20%) respectively and then set quantity conditions. For the first pricing tier, buy 5 items and get 5% off, the coupon setup we have already seen above.
For the second tier condition, select the Cart
option and set the Minimum quantity as 6 and the maximum quantity as 10.
For the third tier condition, select the Cart
option and set the Minimum quantity as 11 and the maximum quantity as 20.
You can set up coupons for the ‘n’ number of tiers similarly.
Product category-based quantity discount
This discount type applies when you want to offer product discounts based on a category. For example, buy 10 items and get 25% off on clothing items.
Here, you will have to create a 25% off coupon that applies when the cart has 10 products from the Clothing category.
Setup:
- Go to the WordPress Admin panel > Marketing > Coupons.
- Create a new coupon or open an existing one. Enter the appropriate coupon code and description. Decide whether you want the coupon to apply only to new users or all users.
- Under the ‘General’ tab, choose Discount type –
Percentage discount
and enter the coupon amount as 25. - Now under the ‘Usage Restriction’ tab, under
Product
categories, search and enter the category. - Scroll down to the
Product quantity-based restrictions
section. - Select the
Product
option. Your category name will show up automatically. Set the quantity as 10. - Publish the coupon.
That’s it. Your discount coupon for the exact product quantity from a category is ready.
You can also apply restrictions for not the exact but for a minimum quantity of products, or also a range between minimum and maximum like this:
You can also set up a coupon that validates product quantity for multiple categories as well.
Buy 2 get 1 free/BOGO (Buy one get one)/Buy more get one
Here, we want to offer another product(s) for free or at a discount when the user purchases some big ticket items or a bundle of products.
For example: Buy 10 or more items and get an exclusive T-shirt for free.
Here is the process to do so:
- Go to the WordPress Admin panel > Marketing > Coupons.
- Create a new coupon or open an existing one. Enter the appropriate coupon code and description.
- Select Discount type as
Fixed cart discount
and set the coupon amount to zero since you are offering the main product for free. - Now under the ‘Usage Restriction’ tab, under
Exclude
products, search and enter the product you want to give for free. There’s no point in the offer if that product is already present in the cart. Keep it exclusive for offers and surprise customers. - Scroll down to the
Product quantity based restrictions
section. - Select the
Cart
option and set the Minimum quantity as 10. - Next, click the ‘Actions’ tab, go to
Add products to cart
. Search and choose the same product you excluded above. - Now, since we are offering the product for free, select 1 under each with quantity and enter 100 under with discount of.
- Publish your coupon.
That’s it. You can try different quantity discount combinations in a similar way.
Require any help in setting quantity discounts? Reach out to us and we’ll help you out.
Other benefits of Smart Coupons
In addition to creating WooCommerce discount for quantity, below are other enticing benefits of Smart Coupons:
- Allow your customers to purchase gift cards/store credits, which they can use for themselves, or send the gift/credit to their family members, friends, or other loved ones.
- Your customers can also schedule when the gift needs to be delivered. For example, on their special occasions like birthdays, anniversaries, etc.
- Generate thousands of coupons all at once and add them to the store.
- Quickly export and send coupons to someone else or import a CSV to bulk add coupons in WooCommerce.
- Create coupons that can be automatically applied via URL when customers add products to the cart.
Wrapping up
Opting for the concept of WooCommerce discount for quantity coupons can certainly bring in sales, brand recognition and more customers. To make it out in the right procedures, Smart Coupons is the right choice.
These WooCommerce discounts are an excellent option when you need to lower your on-hand inventory. This can be done by offering all types of sales, clearance sales, or end-of-season sales.
It will also save from the cost you would otherwise spend on purchasing multiple plugins to set up quantity discounts.
We are sure it has the potential to positively impact your business like never before.