The default WooCommerce order received page/WooCommerce thank you page is full of unutilized potential. Until you customize and explore it, you won’t realize that you’re sitting on a gold mine.
The thank you page of a website allows you to deliver useful content, engage with customers and increase the chances of sales. Eventually, this will reduce cart abandonment rates.
So, why not use a personalized thank you page to increase the momentum of your conversions?
This blog is dedicated to leveraging your WooCommerce order received page to boost sales, without coding and much effort.
Let’s begin.
Why customize the WooCommerce order received page?
Whenever you place an order, you are shown the default WooCommerce order received page or the thank you page. Just look at it again. Don’t you feel it’s plain, boring, a dead end?
Your customers feel the same. They struggle and leave. But the good thing is you can easily customize this thank you page and that too, without coding. Yes, you read that right!
You don’t need to know even the ABCs of coding to design or customize the WooCommerce order received page. Though the option of using code is available, it’s not necessary to go for it.
Look, not everyone owning an e-commerce business is a developer or has technical expertise. So, this no-code customization works well for the people belonging to the non-developers community.
A few benefits of this no-code customization are:
- Super easy to implement.
- Both developers and non-developers can access it seamlessly.
- Not as complex and time-consuming as coding customizations.
- No risk of making ‘technical’ errors.
If you still like to play with code, let this article be your guide.
WooCommerce thank you page plugin: need of the hour
When customers make a purchase, there’s a feel-good factor that needs to be tapped instantly. Customizing the WooCommerce order received page is the best way to tap into this feeling.
So, how can you do it? By using StoreApps’ Custom Thank You Page for WooCommerce plugin.
This plugin turns the WooCommerce order received page into a strong marketing tool for your business. Compare this customized thank you page to the default thank page and you can see the difference, right?
Plugin features:
- Set a custom thank you page for all products in your store.
- Set a custom thank you page per product. This feature applies to simple, downloadable, variable, subscription and virtual products.
- Pre-built high-converting thank you page styles to help you get started.
- Redirecting customers from the order received page to other affiliate links, third-party links, or resources.
- Design your custom thank you page with your favorite page builder, theme, shortcodes and plugins of your choice.
- Easily customize your thank you page by adding coupons, upsells, offers, promo codes, feedback forms and subscription forms. Design it the way you want to.
- Set up WooCommerce one-click upsell deals using Smart Offers.
Get Custom Thank You Page plugin
16 ways to leverage WooCommerce order received page
As you are now familiar with the custom thank you page benefits, it’s time to use it for your own good. If you’re running short of ideas, no worries.
Here are the 16 ways to design your WooCommerce order received page. You may require other plugins along with the thank you page plugin. Get ready for a huge transformation!
Welcome your tribe
A warm welcome always feels good. Using your thank you page, offer an affectionate greeting to customers in your community. Of course, saying ‘thank you for your order’ is prevalent but it’s quite different to begin with a greeting.
Give every required information to move on to the next step on the thank you page. Works? We think so.
Encourage with a start guide
Provide buyers a captive beginning on the thank you page.
For example, tell them how to create an account or sign up. You can also share documentation links, provide a lead magnet using forms (list building), or give them a quick tour of product specifications.
Testimonials work great, isn’t it? They help increase conversion and engagement because customers get to know about the number of people who trust the brand.
So, use your thank you page to share testimonials for your brand and other products. It will boost the buyer’s confidence and the result will be satisfactory for your brand’s growth.
Give free goodies
Who doesn’t like things for free? Everyone does!
So, offer customers a product or products with the main product as a gift through the thank you page. Free shipping on the next order, coupon codes, a new launch sample product, giveaways, etc. would be an added benefit to the sales.
Stats show that about 73% of shoppers like to see free shipping at the checkout.
Establish a human connection with a video message
Video messages work well with customers. Videos help create a strong bond with customers, increase brand awareness and reach new audiences. It’s a great way to show customers what your brand is all about and how you work as a team.
For example, you can embed a short video on your thank you page. It could be:
- The company and its team
- Product explainer videos
- Product demos
- Testimonials
- How-to videos, etc.
Note that people must feel related because the motive behind marketing videos is to provide solutions by addressing their pain points.
Include product recommendations
Product recommendations are a clever way of increasing sales. For example, you might tell customers what they might like more. Suggest other products in line with the ones ordered.
Stats show that about 49% of shoppers purchase products they didn’t intentionally think of purchasing after receiving the product recommendations.
Give discount coupons
Offer customers discounts on their next order or provide them with a promo code. You can also choose to offer store credits that they might use on their next purchase.
Increase your fan following
Share your social media links to increase followers – Twitter, Facebook, Instagram, etc.
Engage with your potential customers and advertise your products. A study shows over 40% of consumers use social media to search for brands.
So, leverage social channels to the fullest to increase brand visibility and engagement.
Link to Black Friday deals and products
Use the WooCommerce order received page to link back to your existing holiday season guides.
It’s also an opportunity to promote affiliate products or services, deals roundup page, or recommend some good products that resolve customers’ pain points.
Stats show that online promotions and discounts boost holiday season sales.
Display upsells and cross-sells
Use Smart Offers to upsell and cross-sell through the thank you page.
For example, encourage a customer who has just ordered a phone to buy a cover. That’s cross-selling. On the other hand, upselling means encouraging customers to add more products or buy a more expensive phone.
Take a look at how Amazon does it. Around 35% of Amazon’s purchases come from upsells and cross-sells.
Show recently viewed products
Displaying products in which customers have shown interest is another way to entice them. Add a carousel of recently viewed products to the thank you page.
By providing multiple options, you can persuade customers to shop for more.
Add any other content of your choice
As you know, you can design WooCommerce order received pages using codes or shortcodes and with plugins. It will add a systematic brand-focused layout for the best outcome.
On top of that, WordPress shortcodes are a blessing for adding content easily. Otherwise embedding content would require complex coding.
Make a limited-period offer
Tapping into customers’ FOMO (Fear of Missing Out) often results in higher sales.
Customize the WooCommerce order received page with bumper offers. For example, flash sales, 50% discount only for today, etc. Plus, the countdown timer adds to the sense of urgency. Chances are, it might trigger another order to avail the discount.
To run time-constraint offers, you will need coupons. Smart Coupons is the best choice to generate coupons with advanced restrictions based on your marketing strategy, for selected customer bases using advanced filters and so on.
Display a map
This is an interesting add-on to a thank you page. The idea here is to display the location where the order will be shipped, i.e., the customer’s shipping location.
Maps add to the details of an order delivery and boost customer’s confidence in the brand. Their trust in receiving the order increases. They’ll love it and feel instantly connected!
Nowadays, customers can track their orders using the tracking ID. For example, Amazon lets customers track their orders from the order page.
Collect feedback
Feedback is a way of telling customers that they matter to you. It boosts growth. So, offer short surveys for customers through your thank you page.
The feedback page could be in the form of polls or descriptive. Overall, you must learn about customers’ experiences with your services and be able to improve further if needed.
Promote a cause
Mention a charitable organization that you support and encourage customers to contribute.
For example, you may support a non-profit organization working for a better environment. So, add their logo to your thank you page, give a short overview and build customers’ trust to make them contribute.
You can also share that trust’s link to the thank you page. It will allow customers to stay connected with them and bring more positive changes.
Conclusion
Most merchants often neglect the WooCommerce order received page or order confirmation page. But it offers enormous room to explore its untapped potential and allows making the most of it.
You can design the WooCommerce order received page in multiple ways. While we have given you a few ideas, you can experiment with a few more with the Custom Thank You Page plugin.
This plugin will transform your simple thank you into a powerful marketing solution, ensuring repeat orders and higher revenue.