WooCommerce Cart Upsells: The Quick Setup Guide

Imagine this: your customer is all set to check out, their cart overflowing with excitement (and hopefully, your products).

Enter the WooCommerce cart upsell, your mischievous little elf whispering tempting suggestions like, “Hey, why not grab this too?” Learn how these whispers can send your sales soaring!

What is WooCommerce cart upsell?

WooCommerce cart upsells increase revenue by suggesting premium versions or related products on the cart page. Some also consider it as a cross-sell.

However, there is a difference:

• Upsells are upgrading to a higher version or premium product (e.g., upgrading a 128 GB iPhone to 256 GB)
• Cross-sells suggest complementary items (e.g., a magsafe with iPhone).

But both aims to increase average order value (AOV).

Using plugins like Smart Offers is an effective way to implement WooCommerce cart upsells, strategically suggesting relevant products at checkout and increasing average order value.

How to set up cart upsells in WooCommerce with Smart Offers?

Leveraging the features of Smart Offers will allow you to seamlessly integrate upsells into your checkout process, enhance the customer experience, and significantly boost your sales.

You can run targeted cart upsells, checkout upsells, upsells for specific products and product categories, time-based upsells and other offers with Smart Offers.

It has so much to offer with regards to upselling strategies such as:

• Order bumps (Add 1-year extended warranty).
• Downsells (Buy the smaller bag).
• Product-specific targeting (Silicone case for a iPhone 16 Pro).
• Category targeting (Premium laptop at 10% off).
• Cart total (Free shipping over $50).
• User role targeting (Only for wholesalers).
• Purchase history (Offers based on past orders).

To benefit from the features of the plugins, let’s look at the step-by-step process.

Steps to set up cart upsell in WooCommerce

Let’s say there’s a WooCommerce store that wants to upsell an espresso bundle – machine + milk frother + coffee beans (kept exclusive for upsells only) when the espresso coffee machine is added to the cart.

• Install and activate the Smart Offers plugin on your WordPress website.
• Navigate to “Smart Offers” in your WordPress admin dashboard.
• Click Add New > Offer.
• Give your offer a descriptive title (e.g., “Espresso Machine Accessory Bundle”).
• Under What to offer, select the offered product as Espresso Bundle and offer it at 15% off.



• Under Offer rules, select Cart/Order > Contains products > Espresso and Quantity is equal to > 1.



• Since this is a cart upsell, tick the Cart page option under Show offer on page.



• Under Show offer as, choose Inline or Popup for the offer display.



• Now under Accept actions, select Add the offered product to cart if the customer accepts the upsell offer.



• If the customer declines the bundle, you can choose to hide the offer or show another offer under Skip actions option.
  

  

• Publish your offer.

Here’s how the upsell offer will look in a popup on the cart page:

Refer the Smart Offers dashboard to monitor how your cart upsell offer is performing.

Try Smart Offers live demo

What else can be done with Smart Offers?

Smart Offers empowers you to maximize sales with a diverse range of upsell strategies:

• Suggest upgrade – offer higher-tiered memberships.
• Cross-sell related items from other categories.
• Implement one-click checkout for faster transactions.
• Implement flexible BOGO offers and bundle deals.
• Set dynamic pricing and tiered discounts.
• Run conditional offers based on user behavior and purchase history.
• Continuously analyze and refine your upsell tactics based on performance data.

Why are cart upsells important?

• Increased revenue: By encouraging customers to add more items to their cart, you significantly boost your average order value.
• Increased product visibility: Cart upsells can introduce customers to products they might not have considered otherwise, improving their overall shopping experience.
• Improved customer satisfaction: When customers find valuable additions to their purchase, they are more likely to be satisfied with their overall shopping experience.

Best practices for effective cart upsells

To maximize the success of your cart upsell strategy, consider these key best practices:

• Relevance is key: Offer only relevant and complementary products that enhance the customer’s primary purchase.
• Highlight value: Clearly communicate the benefits of each upsell offer, such as increased convenience, improved functionality, or enhanced enjoyment.
• Create a sense of urgency: Introduce limited-time offers or scarcity to encourage immediate purchases.
• A/B test for optimal results: Experiment with different upsell combinations, pricing, and messaging to identify the most effective strategies for your audience.

Luckily, you can do it all with Smart Offers.

Conclusion

As you embark on your journey to maximize sales through cart upsells, remember the importance of relevance, urgency, and clear communication of benefits. With tools like the Smart Offers plugin, implementing effective upselling strategies becomes seamless and intuitive.

From product bundles to related accessories, these upsells not only provide added value to your customers but also introduce them to items they may not have considered otherwise.

Get Smart Offers now

FAQ

How can I create a sense of urgency in my cart upsell offers?
Use phrases like “Sale Ends Soon” and “Limited Time.” Incorporate countdown timers and highlight limited stock. Emphasize exclusivity and leverage the fear of missing out (FOMO).

What are some common mistakes to avoid when setting up WooCommerce cart upsells?
Long checkout, non-transparency in price, overwhelming customers, and not clearly demonstrate the value of each upsell should be avoided.