Imagine a customer’s cart overflowing with goodies, but they’re hesitant to hit the ‘checkout’ button. That’s where strategic expensive product discount coupon placement can turn the tide.
By applying the discount coupon on the expensive or costliest product in the cart, you can sweeten the deal, encourage larger purchases, and boost customer satisfaction.
In this article, we’ll dive into the benefits of this tactic and provide practical tips for implementing it in your WooCommerce store. Let’s make your customers’ shopping experience even more rewarding!
The use case but with a catch
Take a look at this use case. Here, a WooCommerce store owner is looking for ways and plugins to offer a 15% discount on the costliest item in their customer’s cart. However, this discount should not be applicable if that item is on sale.
To effectively implement targeted discount like above, you will need Smart Coupons plugin to create coupons with the desired conditions.
Steps to apply coupon on the expensive product in cart
- Install and activate the Smart Coupons plugin.
- Go to
WordPress Admin > Marketing > Coupons
. - Click
Add coupon
or select an existing coupon. - Set the discount type, amount, expiration, and other details.
- Under
Apply discount on
, chooseCostliest product in cart
. - Under
Usage restriction
, enable theExclude sale items
checkbox. This way the discount won’t apply if the item is already on sale. - Customize your coupon further by setting usage limits, payment restrictions, product quantity requirements, and more.
- Then, publish or update your coupon.
That’s it!
Apply a discount coupon on the cheapest product in the cart
Not on the expensive product, but if you want to apply a discount on the cheapest product in the cart, create a coupon as mentioned above.
But under Apply discount on
, choose Cheapest product in cart
option and that’s it.
Smart Coupons: your all-in-one WooCommerce solution
Tired of juggling multiple plugins for your discount and promotion needs? Smart Coupons is the ultimate solution. This powerful, user-friendly plugin packs a punch with a wide range of features:
- Create dynamic discounts: Offer BOGO deals, tiered pricing, quantity-based discounts, and more.
- Target specific customers: Use coupon codes, email addresses, or user roles to tailor your offers.
- Boost sales and loyalty: Drive more sales, encourage repeat purchases, and build stronger customer relationships.
- Easy to use: No coding required. Our intuitive interface makes it easy for anyone to create and manage coupons.
- Seamless integration: Works seamlessly with other popular WooCommerce plugins.
Benefits of targeted discounts based on cart value
Offering discounts that are tailored to the total value of a customer’s cart, you can encourage larger purchases, reward loyal customers, and create a more personalized shopping experience.
Here are some of the key benefits of using targeted discounts based on cart value:
- Increased sales: By offering discounts to customers who spend a certain amount, you can encourage them to add more items to their cart and increase their overall purchase value.
- Improved customer satisfaction: Customers appreciate personalized offers that show you value their business. By offering targeted discounts, you can demonstrate that you understand their needs and are willing to provide them with special deals.
- Enhanced brand perception: Targeted discounts can help you create a positive brand image by showing that you are customer-centric and committed to providing value.
- Improved customer loyalty: By offering targeted discounts, you can reward loyal customers and encourage them to return to your store for future purchases.
Conclusion
By leveraging the power of targeted discounts, you can elevate your e-commerce business to new heights.
With tools like Smart Coupons, implementing these strategies becomes a breeze. Remember, it’s not just about offering discounts; it’s about offering value and creating a positive shopping experience.
So, start harnessing the potential of targeted discounts today. Watch as your sales soar, customer satisfaction improves, and your brand loyalty strengthens.
FAQ
Can I combine multiple coupons in a single order?
Yes, you can set up rules to allow multiple coupons to be used in a single order, as long as they meet the specific conditions.
How can I determine the optimal discount amount for my targeted offers?
You can use A/B testing to experiment with different discount amounts and see what works best for your target audience.
How can I prevent coupon abuse and fraud?
You can implement measures such as usage limits, coupon restrictions by country, state or zip code and by payment methods to prevent coupon abuse.
How can I track the effectiveness of my targeted discounts?
You can use WooCommerce’s built-in analytics tools or third-party analytics software to track the performance of your targeted discounts.