6 Strategies to Boost BFCM Customer Loyalty (With Smart Coupons Plugin)

This BFCM season changes your priority. Instead of just chasing mere sales figures, focus on building stronger relationships with your customers.

Yes, you heard right. Make your customers feel valued and appreciated, and watch them return for more.

In this crowded marketplace, use customer loyalty to outshine your competitors and make a difference.

In this article, let’s explore top strategies to boost thanksgiving and black friday customer loyalty (featuring Smart Coupons).

Top strategies to boost black friday customer loyalty using Smart Coupons

Smart Coupons is an advanced WooCommerce coupons plugin. It helps you create dynamic discounts, gift cards, and personalized offers that keep customers coming back.

Free gift with purchase

Offering free gifts is a great way to build BFCM customer loyalty. It creates a positive experience and makes your customers feel more valued and appreciated. After all, who doesn’t love receiving something for free?

Also, there is an add-on to this: when you give something valuable to your customers, they will not only repurchase from you but also share their experiences with friends and family (free advertising).

Overall, it becomes a powerful cycle: new customers are drawn in and they form a loyal customer base.

Ready to offer free gifts this holiday season? Here is a simple way to make it happen with Smart Coupons:

• Go to your WordPress admin panel > Marketing > Coupons > Add Coupons.
• Name your coupon and set the Discount type as Fixed cart discount. Also, select the coupon amount as 0.
• You can now configure the other settings as per your requirements.
• Enable the For new users only option.
• If you want this coupon to auto-apply on all purchases, tick the Auto-apply option.
• Under the Usage restriction > Exclude products, select products you want to provide as gifts as these products should not be purchased by customers.
• Next, go to Actions > Add products to the cart and search for the product(s) you want to give as a gift.
• Now add product quantities of the gifts.
• Under Discount of, select the percentage discount and enter 100.
• You can also add a personalized thank you note with the gift to appreciate the customers.
• Publish the coupon.

That’s it.

When the coupon is applied, the free gifts will be added to the cart.

Store credits with purchase/ for refunds

Another great way to boost BFCM customer loyalty is by offering store credits. These are like small treasures for your customers that not only add value to their purchase but also give your customers a reason to come back and shop again.

By offering these, you create a win-win situation with your customers where they feel appreciated and also return for future purchases to redeem.

Here’s how to do it with Smart Coupons:

• Go to the WordPress Admin panel > Marketing > Coupons.
• Select the Send Store Credit tab.
• Enter the email IDs of the recently purchased users.
• Set the desired store credit amount and expiry date (if any).
• Add a personalized note to make your customers feel more special.
• Click on send.

Your customers will receive the email about their store credits.

You can also offer store credits to your customers instead of a cash refund so that they can come back and make another purchase.

This is a win-win situation where your customers get something for a refund, and you also get a chance to make repeat sales to minimize revenue loss.

Boost repeat purchases with cashback coupons

You can also encourage repeat purchases with cashback coupons. These types of coupons offer a credit to customers they can use on their future orders.

Overall, it creates a cycle that benefits both you and your customers – while they enjoy extra savings, you build a loyal customer base that is eager to make repeat purchases.

• Go to your WordPress Admin panel > Marketing > Coupons > Add new coupon.
• Click on Generate coupon code or enter your own code.
• Enter coupon description for reference – Cashback offer on laptop.
• Select Store Credit / Gift Certificate as the Discount type from the drop-down.
• Under Valid for, select 15 days. It will automatically generate the expiry date based on the purchase date.
• Publish the coupon.
• Now, go to the WordPress Admin panel > Products.
• Edit your product.
• Look for Coupons under the General tab.
• Search and select the cashback coupon created above.
• Select Update to save changes.

And you are done.

Now, whenever a person purchases the said product, they will receive this coupon automatically in their My Account and email.

Issue coupons for the next purchase

You can also issue coupons for future purchases to keep the shopping momentum going. When a customer receives a discount like this, they are most likely to return and make another purchase.

This will give them something to look forward to and help in establishing a habit of coming back to your store for more.

Here are the steps to issue coupons for a specific product:

• Go to WordPress Admin panel > Coupons.
• Create a new coupon. Refer to these steps to create your coupons. You can create different types of coupons, such as gift certificates, time-based discount, location-based discount, etc.
• Head over to the WordPress Admin panel > Products.
• Now select and edit the product on which you want to issue the coupon.
• Go to the General tab and then the Coupons section. Here, search for the coupon you created.

Note: You can add multiple coupons to issue along with that particular product.

• Complete the other details of the product.
• Click on Update to save all the changes.

Offer bulk discounts for bigger spends

Do you want to encourage your customers to spend a little more? Well, try bulk discounts. This is a simple yet powerful strategy to motivate your customers to buy a little more to get a bigger discount.

This way, you can reward higher spending, which will boost your sales. It also helps you to build a stronger relationship with your customer, as they will feel rewarded for their loyalty.

• Go to your WordPress admin panel. And then Marketing > Coupons > Add a new coupon.
• Give your coupon a name.
• Now set the Discount type as a Percentage discount.
• For the coupon amount, set it to 25%.
• Next, enable Auto-apply.
• Now go to the Usage restrictions > Products tab. Here, choose the product for which you want to give a discount.
• Now scroll down a bit and locate the Product quantity-based restriction section. Here, you can set the minimum and maximum quantity. For example, set the minimum quantity as 10.
• Finally, publish the coupon.

Exclusive discounts via URL coupons

URL coupons are an easy way to offer exclusive discounts to your loyal customers with a single click. By sharing a unique coupon link with your customers, they can enjoy the discount without needing a code. This elevates their overall shopping experience.

It gives them a sense of exclusivity, where they feel like they are getting something special, which helps build BFCM customer loyalty and increases their return for a similar experience.

• Create a coupon and publish it. Refer to these steps or watch the video.
• Once you publish the coupon, look to the right to see the checkbox named Coupon shareable link.
• Click on the button Click to copy to copy the coupon link.
• Share these links with your exclusive customers via email or social media.

Try Smart Coupons demo now

Final words

As we wrap up, remember that BFCM is not just about making transactions but about creating connections. By implementing these strategies, you’ll not only enhance BFCM customer loyalty but also create a community of engaged shoppers.

Also, don’t forget to try Smart Coupons by StoreApps and see how it helps you to transform one-time buyers into loyal fanbases for better success.

Try Smart Coupons by StoreApps