Selling digital products or event tickets and looking to boost sales? You’re in the right place.
This case study highlights how VIGC boosted their revenue using the Smart Coupons plugin, with developer Kristoff helping them out.
Meet VIGC and Kristoff
VIGC (Vlaams Instituut voor de Grafische Communicatie) is an independent knowledge center for the Benelux graphic industry.
Founded in 1997 as a non-profit by industry leaders and supported by European and Flemish funding, it helps businesses enhance quality, efficiency and innovation in print and digital media.
VIGC offers events, training, consulting and solutions in standardization, workflow optimization, and color management for graphic companies, agencies and brand owners.
Know more about their business on:
As for Kristoff Bertram, he’s a brand strategist and designer-developer, living in Antwerp, Belgium. With a background in agency work and leadership roles, he specializes in helping new and transformative brands succeed.
How was the website managed before Smart Coupons?
The site was built using WordPress and Smart Coupons right from the start, so there was no need to operate without them.
Why did Kristoff pick Smart Coupons only for VIGC?
Kristoff stumbled upon StoreApps Smart Coupons plugin after careful research. The ease of use was the most appealing to him.
How did Smart Coupons help VIGC boost their ticket sales?
VIGC sell tickets (digital products) to on-line and live events through:
They use Smart Coupons in two ways:
- To track their ‘Innovation Cheques’.
- To offer temporary discounts.
The ‘Innovation Cheques’ are actually several unique coupon codes created using Smart Coupons bulk generation feature and imported via a CSV file.
These codes are then mailed by post to VIGC’s preferred partners (sponsors). These partners use the coupon codes to redeem discounts when booking tickets to events organized by VIGC.
Each code is limited to one use per year.
Since most VIGC events include a discount, this drives ticket sales and fills events quickly.
Overall, coupons play a key role in VIGC’s communication strategy, boosting engagement and sales.
How many coupons/store credits have been created to date?
Nearly 10,000 coupons in total, with some VIGC’s events containing hundreds of coupons each. Wow!
Why does Kristoff recommend our Smart Coupons plugin?
Kristoff – I have no frame of reference as I haven’t used any other plug-in, but yes, I would recommend Smart Coupons. It’s easy to use, and you offer excellent support. What more can a developer ask for!