LinkedIn’s strength lies in its diverse professional network, making it a prime destination for businesses seeking affiliate marketers.
It has a far more versatile audience, i.e. people from all walks of life. It offers multiple paths to scout reliable affiliate marketers while developing long-term partnerships.
Discover multiple pathways to find and collaborate with reliable affiliates on LinkedIn.
This blog is a guide to to connect with affiliate marketers on LinkedIn.
Read on to find out exactly how to find affiliates on LinkedIn and recruit them to grow your business.
Why use LinkedIn for affiliate marketing campaigns?
For brands, a well-designed company page is one of the most rewarding methods to get more affiliates via LinkedIn and any social media platform.
While a strong company page is vital across all social media, LinkedIn provides distinct advantages:
- Connect with decision-makers, industry experts, customers, and employees.
- Build valuable brand associations and establish authority in your niche.
- Unlike platforms like Facebook and Instagram, LinkedIn isn’t overrun with affiliate marketers.
- This provides a less competitive environment for finding quality partners.
- LinkedIn offers features that streamline the affiliate marketing journey for brands.
- Facilitates smooth communication and partnership development.
- Suitable for both B2B and B2C sales approaches.
- Allows brands to reach a wider audience.
- Drive traffic by sharing valuable blog posts and business updates.
- Establish your company as a thought leader.
- Budget-friendly advertising options allow you to reach a broader audience.
- Even with a slower growth pace, you gain significant, targeted exposure.
Even though the growth pace is comparatively slow on LinkedIn, you still get a broader reach. The budget-friendly advertisements let you reach a wider audience.
Four smart ways on how to find affiliates on LinkedIn
Beyond affiliate recruitment, LinkedIn, a leading social media platform for marketers, facilitates the development of a strong professional network crucial for affiliate program success.
Learn how to pinpoint ideal affiliates and build a winning affiliate program. Let us begin.
Set up a business profile
Social media platforms are the primary recruitment hubs for affiliate marketers, with Facebook, LinkedIn, Instagram, and Twitter leading the charge.
This is a crucial channel for the over 40% of US firms who rely on affiliate programs for client acquisition.
Brands on the path to finding affiliates on LinkedIn must build a strong LinkedIn profile. Provide all the relevant information, including a profile picture and logo. As your content is visible to global affiliate marketers, chances to land affiliate profiles in your affiliate programs are high.
To begin the process,
Open the LinkedIn homepage and click the ‘For Business’ icon at the top right corner for a drop-down menu to appear.
Scroll down and click the ‘Create a company page’ button at the end of the page. A new window will open that will guide you to create a LinkedIn page, be it a small, large, or medium business.
After filling in the details, tick the verification box after reading ‘the LinkedIn Pages Terms’. The real work starts after the company page creation.
Once the company page is set, interact with your audiences consistently through relevant and informative content. Find relevant content to advertise affiliate programs. LinkedIn allows you to promote affiliate program links as a direct sign-up or via a post.
Affiliate program advertisements on LinkedIn will encourage interested affiliates to sign up. You can analyze the given information, visit their LinkedIn profile and assess expertise in the niche & examine their industry experience.
Affiliate programs get recognition from a larger audience, including CEOs and CFOs, which helps you market products/services to LinkedIn connections.
Use the LinkedIn search engine
You can find affiliate marketers, influencers or partnetship marketers on LinkedIn using search engines and filter your search results based on groups. posts, services, etc.
LinkedIn displays affiliates’ profiles from immediate connections to global ones. Connect with them via personalized messages and offer to sign up.
Use relevant keywords to search and filter according to service categories, location, profile language, and connections to recruit affiliate marketers. Click on the ‘All Filters’ button for a top-down bar to appear with more elaborate categories to select from.
Affiliate Events on LinkedIn are also the key to building relationships with niche experts and marketers. Several affiliate recruitment companies also organize affiliate events. Be a part of them and scout the ideal affiliate profile to boost your brand outreach.
Join niche groups
LinkedIn groups are those online places where your ideal affiliates hang out, promote events, share new leanings, and hold discussions.
You can use the LinkedIn search engine to find a specific affiliate group or create one. For this:
- Go to LinkedIn homepage > My Network
- Click on ‘Create affiliate group’ and encourage potential affiliates to join
- Or click on ‘Search’ at the bottom to explore more relevant groups in your niche.
The sidebar ‘Groups you might be interested in’ also lets you explore more groups on LinkedIn and find the ideal affiliate profile from the groups for your business niche.
For example, ‘Evan Weber’s Affiliate Marketing Industry Group’ is a public affiliate group with over 80k affiliate members and web publishers. Brands can contact them to join their affiliate program.
Take advantage of LinkedIn tools
If you think you have explored every nook and cranny of LinkedIn, then hold your horses. You haven’t been properly introduced to the LinkedIn tools that most brands fail to take advantage of.
Tools that can help you find affiliates on LinkedIn are-
LinkedIn Talent Solutions enables you to dive into market insights to meet the right talents from talent pools around the globe. On the other hand, Sales Navigator lets you sell your products and services on the platform.
Besides, LinkedIn allows you to find affiliates using relevant hashtags on the search engine. Purchase the premium version of LinkedIn for Sales Navigator to narrow down search results based on changed jobs (marketers that have switched to affiliate marketing in the past 90 days), affiliates’ superiority level, and more to identify affiliates for your affiliate program.
Thus you get to expand your network, find ideal affiliates to advertise your products and services, and generate revenue on a single platform.
Get the Affiliate for WooCommerce to manage affiliate programs
For WooCommerce store owners seeking LinkedIn affiliates, the Affiliate for WooCommerce plugin provides comprehensive support, from onboarding and evaluation to custom commission plans and streamlined payout systems.
This plugin streamlines your LinkedIn affiliate marketing by providing a centralized hub to organize affiliates, generate custom campaign links, and manage all your affiliate activities. It simplifies onboarding and helps:
- Streamline affiliate onboarding through flexible approvals.
- Segment your affiliates for better management and targeted campaigns.
- Incentivize LinkedIn affiliates with custom commission structures.
- Launch specialized marketing campaigns for LinkedIn and B2C audiences.
What makes Affiliate for WooCommerce a fan favorite?
- All-in-one solution: Comprehensive affiliate, referral, and influencer management.
- User-friendly: Easy to use, accessible to all businesses.
- Flexible commissions: Unlimited plans, varied types, and extensive rules.
- Real-time tracking: Accurate metrics, leaderboards, and exports.
- Automated payouts: Simplified payments with PayPal and Stripe.
- Unlimited affiliates: Full control, easy onboarding, and grouping.
- Marketing tools: Campaign management and asset sharing.
- Affiliate dashboard: Self-service portal for affiliates.
- Diverse tracking: Referral links, pretty links, coupons, and more.
- Reliable support: Trusted developer, excellent support, and regular updates.
At the end
The primary benefit of using LinkedIn to find affiliate marketers is that you can share your sign-up link directly on LinkedIn. People can click it and join your program. Also, you can see real profiles and pick the best people to work with.
How about we start exploring LinkedIn for fantastic affiliate opportunities assisted by onboarding mascot Affiliate for WooCommerce? Sounds fun, right?